# Alex Melville: Alex Melville – Design Leader \& Mentor \| Bold Brand Experiences

> Creative Director \& Head of Design leading in\-house teams at giffgaff\. Brand systems, AI\-accelerated workflows, and measurable commercial impact\.

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## Pages
- [Alex Melville \| Creative Direction, Design Direction \& Motion Portfolio](https://alexmelville.uk/portfolio)
- [Alex Melville \| Head of Design — giffgaff](https://alexmelville.uk/)
- [Alex Melville \| Profile — 15\+ Years in Creative \& Design Leadership](https://alexmelville.uk/profile)

## Projects
- [Creativity x AI](https://alexmelville.uk/project/creativity-x-ai)
- [Data\-led design](https://alexmelville.uk/project/data-led-design)
- [Breaking the Mould](https://alexmelville.uk/project/breaking-the-mould)

## Optional
- [Sitemap index](https://alexmelville.uk/sitemap_index.xml)