Sensodyne was launching a new product with a unique herbal formula. They needed a video that effectively communicated the features of this new product.
Client
Sensodyne GSK
Agency
Grey London
Sector
Technology
Role
Design & Art Direction
Motion Graphics
3D Modeling & Animation
Credits
Design Director - John-Patrick Racle
Date
2022
We received a key visual that showed the product’s unique ingredients, suspended within a water droplet at the end of a pipette. I recreated this in Cinema 4D using the photographed assets and animated the camera to move backwards through the droplet, revealing ingredients and benefits along the journey, before leaving the droplet and revealing the product.
Before animating anything, I put together a storyboard of rendered frames that showed my intent for both layout and messaging.
Taking the storyboard into a final animation, it was decided we had too much information to achieve our ambition of creating an immersive and provocative piece, so we cut and combined key messages to retain the purpose.
Fine details were added to the 3D rendering such as material displacements, reflections and refractions. This was finally combined with colour grading and compositing effects in After Effects.
This breakdown video shows the process I went through on this project, from referencing to final compositing.