Portfolio

Case studies

Breaking the mould

How building visual distinction sparked new meaning for giffgaff

Creating a visually-rich, emotionally-layered campaign world that put giffgaff’s challenger attitude in the spotlight. The campaign earned standout memorability scores.

Data-led design

How data-led design helped giffgaff perform better than ever

Using data to inform the Black Friday visuals as well as increase the creative effectiveness of individual assets. Leading to +18% WoW sales  and overall ad awareness up 2.5pp.

Creativity x AI

How AI-driven studio workflows expanded giffgaff’s capability

Switching out stock libraries for AI workflows has allowed internal teams to use prepared workflows to generate on-brand content swiftly.

The archive

Fragments of design I’ve helped craft, either from projects I’ve worked on, pitches, or just for fun.