Selected work

What I’ve done

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Breaking the mould

How building visual distinction drove giffgaff’s highest System1 memorability score.

View case study
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Data-led design

How data-driven visual optimisation unlocked giffgaff’s highest-performing Black Friday.

Coming soon

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Creativity x AI

How an AI-driven studio workflow expanded giffgaff’s creative capability.

Coming soon

The archive

Fragments of design I’ve helped craft, either from projects I’ve worked on, pitches, or just for fun.

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alex_melville-portfolio-giffgaff_hackathon-1
alex_melville-portfolio-giffgaff_hackathon-3
alex_melville-portfolio-giffgaff_hackathon-2
alex_melville-select_visual 1
alex_melville-select_visual 3
alex_melville-select_visual 2
alex_melville-select_visual 5
alex_melville-select_visual 9
alex_melville-select_visual 8
alex_melville-portfolio-olympics-6
alex_melville-portfolio-olympics-5
alex_melville-portfolio-olympics-4
alex_melville-portfolio-olympics-2
alex_melville-portfolio-olympics-3
alex_melville-portfolio-olympics-1
alex_melville-portfolio-hiscox-3
alex_melville-portfolio-hiscox-1
alex_melville-portfolio-hiscox-2
KB-Visual-Teaser-2
KB-Slide-Welcome-Screen
KB-Slide-Welcome-Screen-10
alex_melville-portfolio-helly_hansen-1
alex_melville-portfolio-helly_hansen-2
alex_melville-portfolio-helly_hansen-6
alex_melville-portfolio-helly_hansen-3
alex_melville-portfolio-helly_hansen-5
alex_melville-portfolio-helly_hansen-4
alex_melville-portfolio-arlo-1
alex_melville-portfolio-arlo-3
alex_melville-portfolio-arlo-2
alex_melville-portfolio-bp-2
alex_melville-portfolio-bp-5
alex_melville-portfolio-bp-6
alex_melville-portfolio-bp-4
alex_melville-portfolio-bp-1
alex_melville-portfolio-bp-3
alex_melville-portfolio-sensodyne-4
alex_melville-portfolio-sensodyne-5
alex_melville-portfolio-sensodyne-6
alex_melville-portfolio-sensodyne-3
alex_melville-portfolio-sensodyne-2
alex_melville-portfolio-sensodyne-1
alex_melville-portfolio-tuborg-2
alex_melville-portfolio-tuborg-1
alex_melville-portfolio-tuborg-3
alex_melville-portfolio-yo-3
alex_melville-portfolio-yo-2
alex_melville-portfolio-yo-1
alex_melville-portfolio-pringles-3
alex_melville-portfolio-pringles-1
alex_melville-portfolio-pringles-2
alex_melville-portfolio-mcvitties-1
alex_melville-portfolio-mcvitties-2
alex_melville-portfolio-mcvitties-3
alex_melville-portfolio-cdr-1
alex_melville-portfolio-cdr-2
alex_melville-portfolio-cdr-3
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