Hi, I’m Alex Melville,
Freelance Design Director,
and Design Lead at giffgaff.
I'm a strategic design leader - working for the last 14 years across multiple creative fields from Graphic Design, and Motion Design, through to Interface and Experience Design.
I've a proven ability to manage and inspire creative teams, fostering collaborative environments that deliver innovative, results-driven design that is always on-brand.
I'm adept at translating business objectives into clear strategies that resonate with target audiences, I ensure design aligns with overall company goals and brand character.
My passion is to lead the next generation of creatives, giving them the tools and knowledge they need to create innovative solutions that drive results.
My creative philosophy is a simple one; Idea is king. Encourage a reaction. Keep it simple. Do it for good.
Creative experience across
Design Strategy.
Creative Direction.
Brand & Identity.
Art Direction.
Visual Design.
User Experience.
Motion Graphics.
How do I work?
I primarily work from my home studio in the village of Hellingly, East Sussex, and travel into London once a week.
I’ve found when remote working is done correctly it can boost team efficiency and mental health, while retaining high levels of collaboration and quality of output.
I’ve also found non-invasive ways of connecting with my team remotely that allows us to nurture one another and allows spontaneous dialogue
Brands Ive worked on
What interests me?
Life’s not all about pixels and prototypes. When I’m not crafting captivating designs, you'll likely find me:
Embracing the chaos – Family comes first, and sometimes that means embracing a little organized mayhem. After all, who knows, maybe the solution to my next challenge lies hidden within the amazing mind of a mini human!
Refueling through exploration – Discovering new places and perspectives keeps the creative fire burning bright.
Looking differently – Capturing the world from unexpected angles is a personal passion. A fresh perspective can make all the difference.
Shredding – When the work is done, you might find me shredding at the local skatepark. A good design leader should always be able to manage the grind...
Seeking inspiration – My collection of designer figures isn’t just for show. Sometimes, the most powerful inspiration comes in the most compact packages.
Pondering – Because questioning everything keeps the ideas fresh.