Alex Melville
Design & Creative Director
I build high-performing creative teams and scalable design systems. By bridging brand, product, and AI-accelerated workflows, I transform creative departments into strategic growth engines.
Currently leading design at giffgaff. Formerly worked with AKQA, Droga5, Bright Spark, Neverland, and Wieden+Kennedy.
Great design doesn’t come from a single aesthetic, it comes from adaptable, empowered teams. I lead with bold curiosity, fostering environments where creatives are equipped to take risks, leverage new technologies, and shape culturally impactful, highly effective work.
Case studies
Breaking the mould
How building visual distinction sparked new meaning for giffgaff
Data-led design
How data-driven visual optimisation unlocked giffgaff’s highest-performing Black Friday
Creativity x AI
How AI-driven studio workflow expanded giffgaff’s capability
As a design & creative director, I know exactly when to prompt, when to pick up the pencil, and how to mentor a team to master both.
Skillsets
Leadership & strategy
Design leadership
Creative operations
Creative change management
Commercial strategy
Creative execution
Creative & art direction
Design systems
Brand-to-product orchestration
Brand performance design
Technical & innovation
Generative AI workflows
Motion design
Interface & experience
3D & AR environments
Brands I’ve worked with
Let's build something extraordinary.
Whether you’re an agency looking to elevate your creative output, or an in-house brand ready to build a future-proof, empowered design team, let's talk.