Hi there!

I’m Alex Melville, an independent designer.

What do I do?

I explore variation within  the functionality  of effective design.

So, what do I actually do?

As Creative Director & Founder of Design Planet, I work with businesses of all shapes and sizes, helping them to define their brand identity and communicate effectively with their customers.

Sometimes, I also join forces with existing studios and agencies as a freelance specialist or bring together experts I trust on large-scale projects.

What services do I specialize in?

Design Thinking.
Creative Direction.
Brand & Identity.
Art Direction.
Visual Design.
User Experience.
Motion Graphics.

Where am I based?

I work mostly from my studio in Cambridge. However, I do enjoy the occasional journey into cities across the UK or Europe to catch up with in-house teams and clients.

My work schedule can also be adjusted to team up remotely with European and east-coast US-based teams.

Who's trusted me?

Bloomberg Bose Braun Emirates Ford GoCompare Helly Hansen Honda HSBCBloomberg Bose Braun Emirates Ford GoCompare Helly Hansen Honda HSBCBloomberg Bose Braun Emirates Ford GoCompare Helly Hansen Honda HSBC

John Lewis Lacoste Lego Lenovo M&S Nespresso Ocado QuickbooksJohn Lewis Lacoste Lego Lenovo M&S Nespresso Ocado QuickbooksJohn Lewis Lacoste Lego Lenovo M&S Nespresso Ocado Quickbooks

Sensodyne Squarespace Vodafone Volvo Wellcome Collection YunoJunoSensodyne Squarespace Vodafone Volvo Wellcome Collection YunoJunoSensodyne Squarespace Vodafone Volvo Wellcome Collection YunoJuno

What interests me?

When not working, I can be found spending quality time with my family, discovering new places, capturing moments from unique perspectives, shredding the skatepark, and collecting designer figures.

I also enjoy taking time out for conceptual thought; philosophical, technological, scientific, and political.

Well, what are you waiting for?

Get in touch—now!

That’s it that’s everything.That’s it that’s everything.That’s it that’s everything.

There’s nothing more.There’s nothing more.There’s nothing more.

Why are you still scrolling?Why are you still scrolling?Why are you still scrolling?

Well, since you made it this far, why not take a journey with me...

My story begins in the winter of 1987...

I was born in Walthamstow – a borough tucked into the northeast corner of London, UK. Tranquil forests to one side, and the busyness of London on the other. Walthamstow always

Digital technology surrounded me throughout my childhood. I grew up in the '90s, playing awesome 16-bit cartridge-based computer games. I was fortunate enough to be allowed my own pets–Tamogochi’s of course! I went from floppy disks to CDs

During my time at school, I found myself moving further from the computing courses that I found too repetitive, to the arts which I found to be more expressive.

With a degree in Graphic Design fresh in my hands, I felt I was finally ready to ditch education and take on the world of employment. How exactly did I embark on the mission of landing myself a dream job? I sat down at my computer of course, and sent emails, a lot of emails!

Still working at this time for a retailer that I joined in my first year of university, I was needlessly to say excited when I received a reply to one of my emails, with an invitation to attend an interview.

Boom, I landed my first-ever design job at a startup in central London called NKD. Filled with both anxiety and excitement, I journeyed into their offices which were just off Oxford Street. Once there I met the friendliest team I've worked with to this day. Their office was modern, spacious, and clean, despite the dogs.

They had a relatively small office space in the heart of London, and with an inspiring team I was creating animated presentations in Flash, and whole suites of printed communications to go with it.

Something big happened in 2015—a child came into my life. That was no surprise of course but her arrival did make me start thinking about my life seriously—possibly for the first time.

A chance encounter brought me together with a friend from university who I hadn't seen in about five years,

and I set up a solo studio—Design Planet.