Client Pringles
Agency Grey London
My Role Design, Art Direction, Animation and SFX
Full Project View on Behance
Project infoIn partnership with Twitch and PlayStation, Pringles created a unique gaming event, bringing gamers together from all over Europe to celebrate the power of play in the real world.
My roleIt was my job to turn an existing printed invite into a 30-second pre-roll video for Twitch. Using the blueprint concept, I created a 3D environment with simple extruded objects that an animated camera would fly through. Materials were chosen that helped flatten the overall look to give that blueprint style, with the Pringles elements being fully rendered with reflectiveness and shadows. The audio track was compiled from VideoCopilot’s MotionPulse BlackBox.
Client Tuborg
Agency Grey London
My Role Concept, Design, Art Direction and Motion Graphics
Full Project View on Behance
Project infoGrey developed a unique digital chatbot experience for Tuborg that enabled people to not just experience the life of a celebrity, but to experience a night living in their shoes.
My roleMy role on the project was to develop a visual identity that communicated this duality of overlapping experiences that would still remain true to the core Tuborg brand language. I developed a set of guidelines to base all further digital and motion assets on which I then oversaw roll-out of the design.
Client Zuki&Luna
Agency Design Planet
My Role Concept and Design
Project infoZuki&Luna is an ethical, environmentaly friendly clothing brand for children. Zuki and Luna are two different words for Moon and therefore the branding takes on these icons. The logotype has been built to resemble a childs building block, they can be re-arranged to best fit their location.
Client Bose
Agency Grey London
My Role Design, Art Direction & Motion Graphics
Project infoBose’s 2018 advertising campaign was based around the idea of really feeling the music your listening to. We leveraged emotive photography, extended letter spacing and a solid rule to communicate the calmness that is felt when listening through Bose headphones.
Client Vodafone
Agency Grey London
My Role Design, Art Direction and Motion Graphics
Project infoVodafone had removed line rental charges from their Home Broadband packages, reducing the cost to the consumer and producing a more competitive offer. They needed to communicate this change across traditional and digital advertising in order to promote their offering. The campaign was focused around customers tearing up their land line bills, a very direct representation of the fact customers no longer needed to pay these charges and were literally throwing them away.
Project infoEach year 36 Days of Type launches a challenge for designers across the world to produce a new character design every day, resulting in a full 36 characters by the end of the 36 day period. The area I wanted to explore with this project was 3D, creating a realistic looking form through physical modeling, materials and lighting. Each letter form was treated in a unique way resulting in 36 characters that all looked different and showed different production methods.
Project infoI set myself a personal project to create a short animation everyday for a month using Cinema 4D, this was a project designed to develop my creativity and skills using Cinema 4D, to push myself to use different tools and techniques I don’t get a chance to use in my usual projects. I developed each animation as the days progressed and a learning curve can definitely be seen through the project from beginning to end, I learnt to use many tools and increase my working knowledge of using formula, cloth, Xpresso, Thrausi breaker and thinking particles. Some days I began with sketching ideas and others I just got strait into it depending on if I already had an idea I wanted to visualise, everyday was a new learning curve that gave me access to new tools and techniques.