I’m Alex Melville.
Freelance Creative Director, and Head of Design at giffgaff.
For over 15 years, I’ve helped organisations define how they show up in the world. Working with them to shape their visual languages, build scalable design systems, and guiding their teams to create work that feels confident, considered, and human.
My approach to creative has always been grounded in design thinking, and will always be strengthened by modern tools. Technology - including AI - plays a supporting role, by helping to expand exploration, increase efficiency, and freeing my teams to focus on judgement, storytelling, and craft.
What do I bring to the table?
Augmenting teams through technology to extend capability beyond available capacity.
Empowering leadership teams with design thinking to tackle organisational problems.
Leading with bold creative vision that inspires and motivates teams to drive business growth.
Building brands that feel just as good for internal design teams to work with, as they look externally to its audience.
Crafting design principles and systems that are adaptable and flexible to help businesses scale at speed.
Brands I’ve worked with
How I roll
Studio life for me is based in my home office in Hellingly, East Sussex. I’ve found it’s where my creativity flows best – with nature at my doorstep.
Journeys into London for work have become an opportunity for in-person collaboration, and are always enjoyed.
I believe smart remote working processes can keep teams mentally refreshed, collaborative, and high-performing, all with just the right sprinkle of ‘hey, I’ve just seen something awesome, wana see?’.
When I’m off the clock
Both my love and chaos is my family life. Nothing sparks creativity and new ideas like spending time with the unthethered minds of four growing humans.
I recharge by getting lost, discovering something new, weird thoughts, and odd perspectives, all with camera in hand.
You can ocasionally catch me at the shredding at skatepark, tending my allotment, running a local trail, or I’ll be dusting one of my many designer figures – each one a tiny creative muse.