I’m Alex Melville.
Freelance Creative Director, and Head of Design at giffgaff.
For over 15 years, I’ve helped organisations define how they show up in the world. Helping them to shape their visual languages, building scalable design systems, and guiding teams to create work that feels confident, considered, and human.
My approach to creative has always been grounded in design thinking, and will always be strengthened by modern tools. Technology - including AI - plays a supporting role by helping to expand exploration, increase efficiency, and freeing my teams to focus on their judgement, storytelling, and craft.
What do I bring to the table?
Using emerging technologies to augment and extend capabilities beyond my current skill-set.
Dreaming up effective design strategies that hit all the right notes.
Leading with bold creative vision, without losing sight of the soul.
Building brands that feel just as good for design teams to work with as they look to its audience.
Using motion principles to bring dead flat visuals to life, building emotion through motion.
Brands I’ve worked with
How I roll
Studio life for me is mostly based in Hellingly, East Sussex. I’ve found it’s where my creativity flows best.
I strongly believe that smart remote working processes can keep teams buzzing, mentally refreshed, collaborative, and high-performing, all with just the right sprinkle of ‘hey, I’ve just seen something awesome, wana see?’.