Alex Melville
Design & Creative Director
I build high performing cross-functional creative teams, scalable brand-product design systems, and AI-accelerated workflows that transform creative teams into strategic growth engines.
Currently leading design at giffgaff. Formerly worked with AKQA, Droga5, Bright Spark, Neverland, and Wieden+Kennedy.
My approach to creative thinking comes from continuous exposure to culture, and a curiosity to never stop discovering. Some creative directors pick a style and stay there, I prefer to be adaptable, shaping creative that’s as effective as possible.
Case studies
Breaking the mould
How building visual distinction sparked new meaning for giffgaff
Data-led design
How data-driven visual optimisation unlocked giffgaff’s highest-performing Black Friday
Creativity x AI
How AI-driven studio workflow expanded giffgaff’s capability
As a design & creative director, I know exactly when to prompt; More importantly, when to pick up the pencil.
Skillsets
Leadership & strategy
Design leadership
Creative operations
Creative change management
Commercial strategy
Creative execution
Creative & art direction
Design systems
Brand-to-product orchestration
Brand performance design
Technical & innovation
Generative AI workflows
Motion design
Interface & experience
3D & AR environments
Brands I’ve worked with
Let’s do something together
If you’re a brand looking to become more distinctive, a business owner looking to grow market share, or a leader looking to build an empowered creative team, then let’s talk.