I’m Alex Melville.
Freelance Creative Director, and Head of Design at giffgaff.
For over 15 years, I’ve helped organisations define how they show up in the world. Working with them to shape their visual languages, build scalable design systems, and guiding their teams to create work that feels confident, considered, and human.
My approach to creative has always been grounded in design thinking, and will always be strengthened by modern tools. Technology - including AI - plays a supporting role, by helping to expand exploration, increase efficiency, and freeing my teams to focus on judgement, storytelling, and craft.
What do I bring to the table?
Augmenting teams through technology – including AI – to extending capabilities beyond available skills.
Empowering business with design thinking, to tackle messy problems with strategies that hit all the right notes.
Leading with bold creative vision that inspires and motivates teams to drive buisness growth, without losing sight of the soul.
Building brands that feel just as good for internal design teams to work with, as they look to its audience.
Crafting design principles and systems to inspire and guide teams with the tools they need to grow.
Layering emotion into static visuals through motion design principles, bringing dead flat visuals to life.
Brands I’ve worked with
How I roll
Studio life for me is mostly based in Hellingly, East Sussex. I’ve found it’s where my creativity flows best.
I strongly believe that smart remote working processes can keep teams buzzing, mentally refreshed, collaborative, and high-performing, all with just the right sprinkle of ‘hey, I’ve just seen something awesome, wana see?’.
When I’m off the clock
My love and chaos is family time. Nothing sparks creativity like witnessing the unthethered minds of four tiny humans.
I recharge by getting lost, discovering something new, weird thoughts, odd perspectives, all with camera in hand, naturally.
You can ocasionally catch me at the skatepark when life calls for energy to be burnt. Or, I’ll be dusting one of my many designer figures, each one a tiny creative muse.