Alex Melville Profile Photo

Hi there!

I’m Alex Melville, an independent

I explore variation

within the functionality

of effective design.

AM2

So, what do I actually do?

As Creative Director & Founder of Design Planet, I work with businesses of all shapes and sizes, helping them to define their brand identity and communicate effectively with their customers.

Sometimes, I also join forces with existing studios and agencies as a freelance specialist or bring together experts I trust on large-scale projects.

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What services do I specialize in?

Design Thinking.
Creative Direction.
Brand & Identity.
Art Direction.
Visual Design.
User Experience.
Motion Graphics.

Where am I based?

I work primarily from my studio in Cambridge. However, I occasionally travel to cities across the UK or Europe to catch up with in-house teams and clients.

My work schedule can also be adjusted to team up remotely with European and east-coast US-based teams.

Who's trusted me?

Bloomberg Bose Braun Emirates Ford GoCompare Helly Hansen Honda HSBCBloomberg Bose Braun Emirates Ford GoCompare Helly Hansen Honda HSBCBloomberg Bose Braun Emirates Ford GoCompare Helly Hansen Honda HSBC
John Lewis Lacoste Lego Lenovo M&S Nespresso Ocado QuickbooksJohn Lewis Lacoste Lego Lenovo M&S Nespresso Ocado QuickbooksJohn Lewis Lacoste Lego Lenovo M&S Nespresso Ocado Quickbooks
Sensodyne Squarespace Vodafone Volvo Wellcome Collection YunoJunoSensodyne Squarespace Vodafone Volvo Wellcome Collection YunoJunoSensodyne Squarespace Vodafone Volvo Wellcome Collection YunoJuno

What interests me?

When not working, I can be found spending quality time with my family, discovering new places, capturing moments from unique perspectives, shredding the skatepark, and collecting designer figures.

I also enjoy taking time out for conceptual thought; philosophical, technological, scientific, and political.

That’s all folks!

Nothing to see down here...

Don’t quit do ya?

Well, you’ve come this far,
why not take a journey with me?

Chapter 1 – Growin’ Up

I was born and raised in Walthamstow, a quiet corner of northeast London. Walthamstow was a great place to grow up, we had expanses of the forest close by, and with the bustle of the city. I grew up with plenty of things to see and do.

Digital technology was also a massive part of my childhood. Growing up in the 90s I saw the world of technology changing all around me. I was playing awesome 16-bit cartridge-based computer games that looked absolutely stunning. I was even fortunate enough to be allowed my own pets as a kid, Tamogochi’s of course! They were great fun, and possibly one of the first pieces of tech that I carried with me and accessed every hour or so.

Fortunately, I had access to a computer from being very young. By around the age of seven, I was helping to build and look inside computers, all those beautiful components. I was always fascinated by the way these intricate pieces acted out as the ‘brain’, the ‘memory’, the ‘power’, it felt like creation.

I continued to create, and build throughout childhood and my early years of school.

Chapter 2 – The Now

I’m still here—very much alive, breathing, dreaming, changing.

And most thankfully, so are you!

Thank you, you’re amazing!
Enjoy your day!
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