Case studies

Thumb-giffgaff-up_to_good
Breaking the mould
How building visual distinction sparked new meaning for giffgaff
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Thumb-giffgaff-black_friday

Data-led design

How data-driven visual optimisation unlocked giffgaff’s highest-performing Black Friday
Case study not yet available
Thumb-giffgaff-AI_creative

Creativity x AI

How AI-driven studio workflow expanded giffgaff’s capability
Case study not yet available

The archive

Fragments of design I’ve helped craft, either from projects I’ve worked on, pitches, or just for fun.

alex_melville-portfolio-yo-3
alex_melville-portfolio-yo-2
alex_melville-portfolio-giffgaff_hackathon-1
alex_melville-portfolio-giffgaff_hackathon-3
alex_melville-portfolio-giffgaff_hackathon-2
alex_melville-select_visual 1
alex_melville-select_visual 3
alex_melville-select_visual 2
alex_melville-select_visual 5
alex_melville-select_visual 9
alex_melville-select_visual 8
alex_melville-portfolio-olympics-6
alex_melville-portfolio-olympics-5
alex_melville-portfolio-olympics-4
alex_melville-portfolio-olympics-2
alex_melville-portfolio-olympics-3
alex_melville-portfolio-olympics-1
alex_melville-portfolio-hiscox-3
alex_melville-portfolio-hiscox-1
alex_melville-portfolio-hiscox-2
KB-Visual-Teaser-2
KB-Slide-Welcome-Screen
KB-Slide-Welcome-Screen-10
alex_melville-portfolio-helly_hansen-1
alex_melville-portfolio-helly_hansen-2
alex_melville-portfolio-helly_hansen-6
alex_melville-portfolio-helly_hansen-3
alex_melville-portfolio-helly_hansen-5
alex_melville-portfolio-helly_hansen-4
alex_melville-portfolio-arlo-1
alex_melville-portfolio-arlo-3
alex_melville-portfolio-arlo-2
alex_melville-portfolio-bp-2
alex_melville-portfolio-bp-5
alex_melville-portfolio-bp-6
alex_melville-portfolio-bp-4
alex_melville-portfolio-bp-1
alex_melville-portfolio-bp-3
alex_melville-portfolio-sensodyne-4
alex_melville-portfolio-sensodyne-5
alex_melville-portfolio-sensodyne-6
alex_melville-portfolio-sensodyne-3
alex_melville-portfolio-sensodyne-2
alex_melville-portfolio-sensodyne-1
alex_melville-portfolio-tuborg-2
alex_melville-portfolio-tuborg-1
alex_melville-portfolio-tuborg-3
alex_melville-portfolio-yo-3
alex_melville-portfolio-yo-2
alex_melville-portfolio-yo-1
alex_melville-portfolio-pringles-3
alex_melville-portfolio-pringles-1
alex_melville-portfolio-pringles-2
alex_melville-portfolio-mcvitties-1
alex_melville-portfolio-mcvitties-2
alex_melville-portfolio-mcvitties-3
alex_melville-portfolio-cdr-1
alex_melville-portfolio-cdr-2
alex_melville-portfolio-cdr-3
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