Creating an identity to launch Open Lives
Tuborg
Grey developed a unique digital experience for Tuborg that enabled people to not just experience the life of a celebrity, but to experience a night living in their shoes.
Brief
My role was to develop an identity that communicated this duality of overlapping experiences.
Campaign Identity & Art Direction
We created a bold visual identity for the campaign that used the brand colours, overlaid with block typography which stood out across Serbia’s existing graphics, but also complimented the street graffiti style.
Campaign Activation
The campaign rolled out mostly across social media but also across outside advertising, so we needed bold static visuals as well as motion graphic elements.
Concepts
Conceptual animations for visualising the campaign across motion formats.
The Team
Agency — Grey
Client — Tuborg
Creative Director — Jimmy Blom
Creatives — Oscar Mullar & Sabine Stromsky
Design Director — John-Patrick Racle
Producer — Jose Galan
Art Direction — Alex Melville
Designers — Simon Kinslow & Alex Melville
Motion Graphics — Simon Kinslow & Alex Melville