Grey developed a unique digital experience for Tuborg that enabled people to not just experience the life of a celebrity, but to experience a night living in their shoes.
My role was to develop an identity that communicated this duality of overlapping experiences.
Conceptual animations for visualising the campaign across motion formats.
Agency — Grey
Client — Tuborg
Creative Director — Jimmy Blom
Creatives — Oscar Mullar & Sabine Stromsky
Design Director — John-Patrick Racle
Producer — Jose Galan
Art Direction — Alex Melville
Designers — Simon Kinslow & Alex Melville
Motion Graphics — Simon Kinslow & Alex Melville