Visual identity for The Freelancer Awards 2022
YunoJuno
After two years of virtual Sweet FA’s, it was time to return to the natural in-person format, a themed event where freelancers can properly let their hair down and celebrate their achievements.
The brief
I was approached by Shib Mathew to develop the Art Direction and Visual Design for The Freelancer Awards.
The brief can be summed up pretty simply with one name, Quentin Tarantino...
Event Identity & Art Direction
The event’s creative direction was fairly strait forward in its idea, as it was to mimic the collage and retro styles that Tarantino uses across his movie posters.
Characters from his movies were cutout and colourised with tritone gradients, this created uniformity and branded colourways that were bold and consistent.
Event comms
Social posts were YunoJuno’s main channel of communication.
I developed scalable title sections which were set to fill each given format.
Promo video
I’m a huge fan of Tarantino movies so it was exciting to animate something that mimicked his way of storytelling.
Key to this is the way he builds in a storyline alongside a slowly building beat, then introduces a blast of action that completely takes over and creates an overwhelming sense of dynamism.
Event Slides
Event slides were mostly created by the events team, but there were some key slides that needed to be looked at individually to help bring the event identity through.
The Team
Client — YunoJuno
Lead Contact — Shib Mathew
Producer — Katrina Shepherd
Art Direction — Alex Melville
Visual Design — Alex Melville
Motion Graphics — Alex Melville