After two years of virtual Sweet FA’s, it was time to return to the natural in-person format, a themed event where freelancers can properly let their hair down and celebrate their achievements.
The event’s creative direction was fairly strait forward in its idea, as it was to mimic the collage and retro styles that Tarantino uses across his movie posters.
Characters from his movies were cutout and colourised with tritone gradients, this created uniformity and branded colourways that were bold and consistent.
I’m a huge fan of Tarantino movies so it was exciting to animate something that mimicked his way of storytelling.
Key to this is the way he builds in a storyline alongside a slowly building beat, then introduces a blast of action that completely takes over and creates an overwhelming sense of dynamism.