After two years of virtual events, YunoJuno wanted to bring their Freelancer Awards back in person with real energy and spectacle. The brief was minimal, just a theme, ‘Quentin Tarantino’, leaving me to develop the full creative direction and visual identity that could translate across digital comms, video, and the live event.
Client
YunoJuno
Sector
Technology
Date
2022
Role
Creative Direction
Design & Art Direction
Branding & identity
How do you take an eclectic mix of Tarantino’s bold visual styles and distill them into a cohesive identity system?
And how do you pay homage to his work while still creating something original and ownable for the Freelancer Awards?
I began by studying Tarantino’s poster language - collage, bold typography, and retro print textures. From there, I explored a range of directions to see which felt both identifiable and scalable across formats.
Through this process, I discovered that applying a tritone gradient map to reference imagery was the key to harmonising an otherwise disparate set of visuals. This created a sense of uniformity, recognisability, and flexibility.
The colour palette began with yellow and black, but leaned too heavily into Kill Bill. Expanding it with a deep red and off-white provided balance, energy, and broader references to Tarantino’s universe.
To capture a retro, tactile quality, I combined paint strokes and torn-paper textures, giving the system variety while keeping a consistent tone.
The result was a bold, collage-based identity that echoed Tarantino’s aesthetic while remaining distinctively YunoJuno.
Identity: A system built from tritone imagery, vibrant colourways, and vintage-inspired typography.
Social comms: A modular system of layouts, scalable across platforms and formats.
Promo video: A motion piece mirroring Tarantino’s storytelling rhythm - a slow build followed by an explosive climax.
Event collateral: Slides, print, and environmental graphics carried the identity into the live space, ensuring consistency across every touchpoint.
The event broke records, generating over 22,000 votes, the highest in its history.
Hosted at the Museum of the Home in Shoreditch, the event exceeded all expectations.
The bold identity became a talking point of the evening, instantly recognisable both in-person and online.
Social posts achieved record engagement for the awards.
Client reaction: “Alex is an excellent designer that goes above and beyond to deliver incredible work.”
At first, the looseness of the brief felt overwhelming. But it sharpened my ability to build a design system from a single thematic cue - curating, testing, and refining until I struck the right balance of homage and originality.
This project showcases my ability to translate cultural references into flexible brand identities that work seamlessly across multiple touchpoints.
It remains one of my favourite projects.
