Introducing an event by gamers, for gamers
Pringles
In partnership with Twitch and PlayStation, Pringles created a unique gaming event. Featuring the world’s first 100-seater gaming sofa, 100 players from six nations went head to head playing Tekken 6 over a two-hour live stream on Twitch.
Final Video
Render Stills
Everything was created in Cinema 4D with a single fly-through camera, so much of the final render came straight from there with only slight colour grading and effects within the final After Effects composition.
Project Breakdown
Breaking the floor with the event logo in Cinema 4D in a dynamic, yet convincing manner was a huge challenge. This breakdown video shows the extent of refinement which went into this area of the animation, as well as how the overall piece came together.
The Team
Agency — Grey
Client — Pringles
Creatives — Terry O’Neill & Jess Little
Design Director — John-Patrick Racle
Head of Delivery — Richard Hau
Producer — Lisa O’Brien
Art Direction — Alex Melville
3D Modeling & Animation — Alex Melville
Motion Graphics — Alex Melville
Sound — Alex Melville