Pringles

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Battle Couch

In partnership with Twitch and PlayStation, Pringles created a unique gaming event – bringing gamers together from all over Europe to celebrate the power of play in the real world. Featuring the world’s first 100-seater gaming sofa, 100 players and 15 influencers from six nations went head to head playing Tekken 6 over a two-hour live stream on Twitch.

Art Direction

It was my job to turn an invite – that had already been created by the Grey design team – into a 30-second pre-roll video for Twitch. Using the blueprint concept, I created a blueprint 3D environment, with simple extruded objects that an animated camera would fly through. Materials were chosen that helped flatten the overall look to give that blueprint ‘in progress’ feel, with the Pringles elements being fully rendered with texture and reflectiveness.

Final Render Stills

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Project Breakdown

The Team

Agency — Grey
Client — Pringles
Creatives — Terry O’Neill & Jess Little
Design Director — John-Patrick Racle
Head of Delivery — Richard Hau
Producer  — Lisa O’Brien
Art Direction — Alex Melville
3D Modeling & Animation — Alex Melville
Motion Graphics — Alex Melville
Sound — Alex Melville

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