Sensodyne was launching a new product with a unique herbal formula. They needed a video that effectively communicated the features of this new product.
We received a key visual that showed the product’s unique ingredients, suspended within a water droplet at the end of a pipette. I recreated this in Cinema 4D using the photographed assets and animated the camera to move backwards through the droplet, revealing ingredients and benefits along the journey, before leaving the droplet and revealing the product.
Taking the storyboard into a final animation, it was decided we had too much information to achieve our ambition of creating an immersive and provocative piece, so we cut and combined key messages to retain the purpose.
Fine details were added to the 3D rendering such as material displacements, reflections and refractions. This was finally combined with colour grading and compositing effects in After Effects.
This breakdown video shows the process I went through on this project, from referencing to final compositing.
Agency — Grey
Client — GSK/Sensodyne
Design Director — John-Patrick Racle
Head of Delivery — Richard Hau
Art Direction — Alex Melville
3D Modeling & Animation — Alex Melville
Motion Graphics — Alex Melville
Sound — Alex Melville