Launching Wellcome’s new social media profile
Wellcome Collection
Wellcome is a global charitable foundation that believes in the power of science to solve the health challenges that face everyone. They are taking on three worldwide health challenges: mental health, infectious disease and Climate and health.
The Brief
Wellcome wanted to get people - especially those interested in global health - to understand who Wellcome are, what they do and who they do it with.
They plan to do this by launching their new Instagram account - Science Finds a Way - and creating a series of thumb-stopping posts, with thought-provoking headlines, interesting visuals, and dynamic animation.
Social Posts & Still Frames
Each of the seven posts was created using images from the Wellcome Collection’s photography archive.
There were overlaid with textures and bold typography to create interesting compositions, with displacements adding to the animation.
The Team
Agency — AMV BBDO
Client — Wellcome Collection
Creative — Julia Merino
Producer — Michelle Walton
Art Direction — Alex Melville
Motion Graphics — Alex Melville